Social media is not new. It has been around for quite some time now. The question is, what is it and how can it benefit your business?
In simple terms, social media is a network of people and information that you can access via a computer or mobile device. There are many different types of social media, but in this article we will discuss three: Facebook, Twitter and LinkedIn.
Facebook is an online social networking site that allows users to connect with their friends, family and other contacts. It is also used to promote businesses and brands. Users can create groups, pages and events, post updates, photos, videos and blogs, and send messages to others. You can also find people by name, email address or phone number.
Twitter is another popular social networking site. It is similar to Facebook in that it allows users to communicate with friends, family and other contacts, but unlike Facebook, it only allows 140 characters per message. Unlike Facebook, you do not need to be a member of Twitter to use it. However, if you are a member, you can sign up for a free account.
LinkedIn is a professional networking site. Members are able to create profiles, which include a summary of their skills and experience, a list of connections, and a list of jobs they have applied for. They can also share articles, blog posts and other content with their connections. If you are a member, you must apply for an invitation to join. Once you are approved, you can add connections and invite them to connect with you.
Social media is a great way to reach out to potential customers and keep your existing customers up to date with what’s going on in your business. It can also help you build relationships with current and potential clients.
If you are unsure about how to get started using social media to promote your business, contact a social media consultant who specializes in helping small businesses to grow.