For creators, this means the platform will likely prioritize the visibility of shorts on its platform, creating more opportunities to boost viewership and subscribers.
If the idea of creating more short-form content seems daunting, don’t worry! One of the easiest ways to get more Shorts on your channel is to repurpose content.
You know that Instagram Reel you posted that got a lot of views? Give it a second life and a fresh audience by uploading it as a Short on YouTube!
8. Promote your channel and content on social media.
When I was a journalist, my editor at the time told me, “If it’s not on social media, then it doesn’t exist.” He referred to stories and articles, but the same goes for videos.
If your videos aren’t posted anywhere on social media, you’re losing out on an opportunity for more people to find your page.
As soon as your video goes live, post the link on your brand’s Twitter, Facebook, Instagram, or other social media platforms. When promoting your content, make sure to encourage your followers to watch, like, and subscribe.
9. Include end screens.
End screens direct viewers to take action after a video and are placed in the last 5 to 20 seconds of the video. An end screen can include:
Links to a playlist on the channel
Links to your business’ website
With an end screen in every video, you can steer viewers toward more of your YouTube content, which will improve your viewership and boost subscribers.
Of course, a major key to creating content that boosts subscribers is to know who your audience is and what they want. The best way to do this is to track your analytics.
With YouTube Analytics, you can see where your audience is from, what videos they view the most, watch time, demographics, and more. You can then use that data to create content that will keep them engaged and urge them to subscribe.
11. Post consistently
Your audience wants to know they can depend on your channel to consistently have fresh content. Whether you post every Saturday or every Wednesday, you need to have a consistent schedule if you want to foster growth.