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Formby, Liverpool based, digital marketing agency, web-aviso, have been providing a range of tailored digital marketing, search engine optimisation, print design and publishing services to a range of UK and international clients since 2004.

Q Organic SEO vs local SEO: Which is the best fit for your business?

This guide looks at the differences between organic SEO and local SEO and helps you decide which search engine optimisation strategy is the right one for your business :

Q What is Off Page Search Engine Optimisation ?

Off Page SEO isn’t the most talked about area of search engine optimisation, but plays an essential role in improving your business website presence, trust and authority online, especially if you want to stay competitive. Read about it here : https://www.web-aviso.com/off-page-seo

Q What is Voice Search Optimisation ?

Voice Search is a function of a device that allows users to obtain search engine results through speech activation rather than by typing a search query. As the trend for voice command is embedded in more and more devices, so are search queries adapting to reflect the style of language used for the voice search.

The ease of voice search means that it is now used by all ages, so the scope for how it is used is vast. Infact, the greater it is used, the more that Google Voice Search and similar technologies are “learning” to recognise the voice commands and keywords. This means that, over time, Google learns not only the unique characteristics of your voice and the way you speak, but also your behaviours, browsing interests, and other personal information. Google is constantly also “learning” more about you as a consumer by analysing your browsing habits, shopping preferences, and other online behaviour - this is how Google provides tailored, relevant search results !

Q How can you gain digital marketing business intelligence for free ?

Imagine knowing all of your ideal prospects burning questions
before you’ve even spoken to them.. Imagine knowing exactly what the market wanted and why. Imagine understanding what keeps your prospects up at night. Why they're scrolling through their phone at 3am on a Wednesday trying to find the answer ...
OK - world domination aside … this information could be used in many practical ways for your business website, such as helping your prospects 24 hours a day, 365 days a year, without even
being there. but how? Read this article (How to secretly gain digital marketing business intelligence for free) and more at :

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