Digital marketing is the latest buzzword in the online business world. But what does it mean?
It’s a term used to describe the marketing of a product or service via the internet. The main focus of digital marketing is to increase sales, and therefore income, for the company.
There are many ways that companies can use digital marketing to improve their bottom line. Here are some examples:
1. Search engine optimization (SEO)
Search engine optimization is a form of digital marketing that involves improving the search engine ranking of a website. This improves the number of visitors to the site, and increases the likelihood that a visitor will click through to a particular page. This can result in increased sales, as more traffic means more sales.
2. Online advertising
Online advertising is another form of digital marketing. It involves using websites such as Google AdWords to advertise your product or service. For example, if you sell widgets, you could place an ad on Google for “widgets”. The ad would be placed next to other ads, and the price per click would be determined by how many clicks the ad gets.
3. Email marketing
Email marketing is also considered to be a form of digital marketing. This involves sending emails to people who have expressed an interest in a particular product or service. You can then send them further information about your product, and encourage them to buy it.
4. Social media marketing
Social media marketing is also considered to be part of digital marketing. It involves creating accounts on social media sites such as Facebook, Twitter, etc. and then posting interesting content there. Your content should relate to your product or service, and encourage people to click through to your website.
Blogging is another way to promote your product or service. You write articles about the topic, and then post them on a blog. Your blog will appear in the search engines, so people will find it when they are searching for information about your product or service.
6. Video marketing
Video marketing is a relatively new form of digital marketing. Videos are posted on YouTube, and are then viewed by people who visit the site. This can help to get your product or service out there, and make it more visible to potential customers.
7. Article marketing
Article marketing is another form of digital marketing that has been around for quite some time. This involves writing articles about a particular product or service, and then submitting them to article directories such as EzineArticles.com. Articles written in this way are often picked up by major search engines, and can help to drive traffic to your website.
8. Social networking
Social networking is another way to promote your products or services. Sites such as Facebook, MySpace, and LinkedIn allow users to create profiles. You can then post interesting content about your product or service on these profiles, and encourage people to click on your link and visit your website.
9. Email marketing
Email newsletters are a great way to promote your product or services. You can send regular newsletters to your customers, and encourage them to click through to your website where they can read more about your product or service.