The term ‘digital marketing’ can be defined as marketing through the use of digital media. This includes social media, mobile applications, online advertising and so on. The term ‘digital’ in this context refers to the internet or any other digital medium such as television, radio, smart phones etc.
The digital marketing strategy involves the creation and distribution of content that is targeted towards specific audiences using various digital platforms. Digital marketing strategies help to create awareness about products and services among target audiences by creating a brand image for a company. The marketing of products and services via the internet is known as e-commerce.
The concept of digital marketing was first introduced by the American company, Nielsen/NetRatings. They have been credited with introducing the term “digital marketing” in 1999. This was a time when the internet was still relatively new and not many people had heard of it. Today, the term has become popular and is used widely in the field of marketing.
Digital marketing is used extensively by many companies in the US. For instance, Facebook, LinkedIn, YouTube and Twitter are all well known websites which have been developed by companies for their own purposes. These websites allow users to post content which is available for viewing by others. Some websites have been developed by individuals for personal reasons, such as blogs and forums.
A good example of the benefits of digital marketing is that it allows a company to reach a large number of people in a short space of time. It also enables them to keep in touch with their customers at all times. If a customer receives an email from a company, he will be able to read it immediately without having to wait until the next day. He can also reply to the email and ask questions about the product or service being offered.
If a company develops a website, they can easily advertise it on search engines. This helps them to increase their traffic. It is possible to track how many visitors come to a site and where they came from. This makes it easy to know what kind of information the visitors want to see and whether there is a need to make changes.
Digital marketing also helps companies to save money because they do not have to pay for printing, paper, postage etc. Another advantage is that it does not involve travelling. If a company wants to send out a promotional mailer, they can do so without having to spend money on stamps.
Some companies use digital marketing to attract more clients. For instance, if a company has a new product to sell, they can place advertisements on the internet and on relevant websites. If a potential customer sees these advertisements, he will know about the product and may decide to buy it.
Digital marketing is also used by companies to promote their services and products. If a company is involved in a particular industry, it can use digital marketing to communicate with other companies in the same industry. This helps them to develop a reputation for themselves and to attract new clients.
Digital marketing is a very useful tool for businesses of all kinds. It is a cost effective way of promoting their products and services.