In todayâ€™s digital world, advertisements are everywhere. From billboards to social media platforms, businesses use various methods to promote their products and services. However, with the increasing number of ads, it can be challenging for brands to stand out from the crowd. This is where hand-doodled animations come in as a refreshing alternative that adds a splash of creativity to your advertising campaigns.
Benefits of Hand-Doodled Advertisements:
Hand-drawn animation has become popular among many companies due to its unique style and approachability. Here are some benefits of using this technique in your advertising campaigns:
1. Creates an emotional connection – Doodle animations have a personal touch that creates an emotional connection between the brand and consumers. It makes them feel valued and appreciated.
2. Standout factor – With so much clutter on social media feeds or TV commercials, doodles add a fresh perspective that stands out from traditional marketing techniques.
3. Memorable – Unlike other ads, doodle animations leave a lasting impression on viewersâ€™ minds making them more likely to remember the brand.
4. Cost-effective – While hiring professional artists may cost you a fortune, creating doodle animations yourself doesnâ€™t require any special skills or training. You just need a pen and paper!
Live Animations with Doodle Advertising:
Apart from static images, live animations with doodle advertising are also gaining popularity. These animations bring the characters to life by adding movement and action to the illustration. For instance, Coca-Cola used a series of animated GIFs featuring their iconic polar bear character doing everyday things like drinking Coke, playing basketball, etc. The campaign went viral and increased sales significantly.
Examples of Successful Campaigns:
There are numerous successful examples of doodle advertising campaigns across different industries. One such example is the “Energizer Bunny” campaign launched by Energizer batteries back in 1980s. The bunny was designed as a mascot to represent the companyâ€™s commitment to quality and longevity. Another example is the IKEA “Happy Inside” campaign which featured illustrated people enjoying IKEA furniture in their homes. The campaign aimed at promoting happiness and wellbeing through home decor.
How to Create a Splash of Creativity in Your Own Advertising:
Creating a doodle animation might seem daunting at first, but with practice, anyone can master the art. Here are some tips to help you get started:
1. Start simple – Donâ€™t overcomplicate your drawings. Keep it simple yet memorable. Use basic shapes and lines to create your characters and background.
2. Experiment with colors – Colors play a crucial role in creating an emotional connection with your audience. Try experimenting with different color combinations until you find one that resonates with your target audience.
3. Add motion – To make your animation come alive, try adding subtle movements to your characters and objects. This will give your creation a sense of depth and realism.
In conclusion, incorporating hand-doodled animations into your advertising campaigns can provide several benefits including creating an emotional connection with customers, standing out from the competition, leaving a lasting memory, being cost-effective, and easy to execute. So, why not add a splash of creativity to your next advertising project?